Wrote proposals for new client and project acquisitions. Organized and wrote qualification documents for new business. Aided in research and other marketing activities.
Worked with the client to determine which media vehicles were the best options based on their target. Executed and managed various media plans for both small and large client budgets. Planned and evaluated radio and television buys to ensure stated goals were met. Category experience: education, grocery, financial services and new business
Aided in trend analysis and white paper writing. Managed and moderated client immersions, focus groups, and one-on-one interviews. Conducted in-depth competitive analysis reports. Lead and participated in brainstorm sessions. Assisted in consumer usability web testing. Also served as the agency resource for collecting and distributing cultural trends. Category experience: education, healthcare, non-profit, financial services, retail, business-to-business, and new business
Aided in report and creative brief writing. Created PowerPoint Presentations for client and agency use. Managed market research studies for clients including coordinating focus groups and online surveys. Assisted in new business efforts as needed. Category experience: new business, education, consumer goods, home improvement, non-profit, financial services, business-to-business and healthcare
Served as the agency resource for collecting and distributing cultural trends, developed succinct overview of relevant trends affecting client business. Managed market research studies for clients including coordinating focus groups and online surveys. Aided in report and creative brief writing. Category experience: grocery store, tourism, education, art supply, home improvement, non-profit, and healthcare
Planned special events, wrote grant proposals, compiled a mailing list of donors, and developed a comprehensive Marketing Plan for the Innocence Institute of Western PA. Wrote press releases, maintained media lists, and spoke with editors and reporters to obtain media coverage for the Innocence Institute.
Developed and wrote white papers, conducted research for current and potential clients, created a weekly trend email for the entire Pittsburgh agency. Also researched, wrote and developed PowerPoint presentations for clients.
Executed direct mail appeals for clients. Worked closely with the creative team to ensure client's creative messaging is on target. Scheduled and tracked jobs. Maintained status reports for both internal and external audiences. Reviewed invoices and tracked client budgets. Category experience: Non-profit direct mail
B.A
Marketing, consumer research, reading, Pittsburgh.
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